[29 Oct 2019]
Aimée Steven’s latest single – Better Off Dead – is out on Jacaranda Records today.
The new single is Aimée Steven’s first release with Jacaranda Records, marking the opening shots of a fresh creative partnership between the label and an indie-pop singer, whose work has seen here steadily start to garner headlines since emerging onto the scene early this year.
Echoing Jacaranda Records’ commitment to working with local talent and grass roots artists, the latest track from the self-proclaimed proponent of “red beret pop with a Scouse twist”, was mixed and produced by seasoned Liverpool producer/engineer Jon Withnall in the label’s custom built immersive audio studio.
Utilising binaural, 3D Audio technologies to emphasise the soulfull tonality of Steven’s’ voice, Better Off Dead is the first in a series of collaborations between Aimée Steven and Jacaranda Records, with Better Off Dead kick-starting a new chapter of on a range of upcoming projects and releases for both the singer and her new label.
Jacaranda Records Capomaestro Ray Mia said:
“One of the key things we’re trying to do at Jacaranda Records is to bring cutting-edge tech and a new way of doing things to town, then use it to help unleash the potential of the wealth of local experience and talent seeping from every pore in Liverpool. Working in combination with a producer of Jon Withnall’s calibre and Aimée – an artist who didn’t know she wanted to be one eight months ago – is exactly the sort of thing we were set up to do.”
[Listen Here] [Wear Headphones]
Better Off Dead was performed and written by Aimée Steven.
Immersive Mix Producer: Jon Withnall
Immersive Mix engineering & mixing by Jon Withnall
Stereo Mix production, engineering & mixing by Jon Withnall
From Immersive-first Label Jacaranda Records, specialists in spatial audio, the Better Off Dead binaural master provides anyone using a set of standard headphones a three-dimensional audio experience – and richer stereo for anyone using speakers. The track is available to stream or download via Spotify, Apple Music, Amazon, Deezer and all major streaming services.
About Jacaranda Records
Jacaranda Records is a reimagined record label driven by immersive audio, with a street network of live music venues and record stores in the heart of Liverpool – The UK’s music city.
Working with a wide international coalition of musicians, producers, managers and audio visual experts, the label provides a disruptive antidote to the traditional music industry ethos, forging new approaches to music creation, manufacture, promotion and distribution that leave control and revenues firmly in the hands of our artists.
We provide developing and established artists with a range of creative, technical and monetization services while preserving their full mechanical, publishing and IP rights. Artist focused, forward-thinking and expert in deploying innovative technologies and techniques through every stage of the recording, release, distribution and commercialisation cycles, the label works with a diverse range of creatives and performers to maximise the impact and returns for their work, all the while re-imagining, re-inventing and re-defining what impact and return means.
The latest evolution of the brand that launched The Beatles, Jacaranda Records is taking the soul of an organisation built on launching talent in a City where music is in its DNA, and forging a new path to support and build on the breadth of talent that walks its streets – all with an attitude and vision befitting its people and the global audiences who care about music.